Monday, May 18, 2009

Obamist FCC Announces Crackdown On 'Racist' Radio Ratings

from The Radio Equalizer
May 18, 2009

In what appears to be the first stage of a broader, Chavez-style crackdown against talk radio and its audience success, Obama's FCC has taken an official step toward eliminating (or, at best, manipulating) an electronic ratings system his supporters consider "racist".

Using a pager-like device, Arbitron's Portable People Meter (PPM) provides the first truly accurate system for measuring radio listening. Because it is passive, rather than requiring a diary to be manually maintained, opportunities for cheating have virtually been eliminated.

That means stations with small but particularly loyal followings, such as hip-hop outlets, no longer wrongly benefit from distorted record-keeping meant to reward certain FM personalities. In many cases, other formats (especially conservative talk radio) are now experiencing a more accurate reflection of their listenership, leading to improved results.

In addition, the Reverend Al Sharpton's liberal talk show has apparently been hurt by PPM's implementation.

While on the campaign trail, Obama officially condemned the electronic system, registering his opposition in the weeks before the election. Since taking power, he's made good on his promise to fight PPM's implementation, as his FCC orders an inquiry into the matter.
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